ONE 30 TABLE RESTAURANT GENERATED $862,000 IN EXTRA SALES DURING THIS TIME

BIRTHDAYS 4 BUSINESS MAILERS HAVE PROVEN TO BE RECESSION PROOF!

Back in 2008 when the stock market crashed and many restaurants were closing, our Birthdays 4 Business Birthday mailers helped keep many restaurants solvent while many others were closing 

One Casual/Fine Dining 30 table restaurant in particular called Jerry’s Old Town Inn generated $862,000 in extra sales from our Birthday mailers’ first visit alone. This was generated from OUR birthday data base, which includes Birthdays from New Movers into the area. 

Our unique tracking showed that most of their responses were “non-regulars”. This verifies the sales were mostly “additional” spending they would not have had “without” the mailers. As an additional profit value, the restaurant had the opportunity to turn many of these New Faces into New Regulars. The “Regulars” that received the mailer were rewarded for their patronage all year long. Consumers LOVE receiving tangible birthday cards and gifts! If you send different ones out to different birthday prospects each month, your business will continue to thrive incrementally.

THE SECRET WHY BIRTHDAYS 4 BUSINESS MAILERS ARE SO PROFITABLE NOW AND THEN

Proven data shows that there’s one non-seasonal time of year when most consumers spend extra money with all types of restaurants even if times are tough: birthdays. No matter if it’s dine-in, carryout, curbside, drive-up or delivery.  Using digital data bases only allows you to reach your existing opt-in customers.  The mailbox using OUR data base allows you to reach EVERYONE! 

7 BENEFITS FOR USING BIRTHDAYS 4 BUSINESS MAILERS THAT FAR EXCEED JUST BEING A PROMOTION 

1. This is a time when rewarding your customers’ loyalty means the most to them. Never take their business for granted.
2. It’s a perfect time to get brand new customers to try your place for the first time
3. It’s the best time and way to coax lost customers to return.
4. Birthdays are a holiday that supersedes all others for extra restaurant sales, comparable to Christmas that is spread out all year long. Consumers celebrate at home or going out
5. Because of our proprietary NETPro© tracking you can actually track your return on investment for a change. 
6. It replaces 17% (statistically) of consumers that move away from you each year
7. The mailbox with OUR data base allows you to select and reach out to get most “EVERY” new regular prospect in your neighborhood you desire.

BEST WAY TO GET LOST COVID-19 CUSTOMERS BACK 

17% of Consumers move every year and up to 3% become deceased. This is during “normal” times.  Right now because of COVID-19 restaurants have lost up to 90% of their customers. Reach out to everyone with a personalized birthday card from your restaurant using OUR birthday data base and you can continually get them back…month by month and more. It’s been proven to work during good times & challenging times!  

See my COVID-19 BLOG