Branches represent any and all internal marketing to existing customers such as:

Email • Social Media-FB • Texting In-house Promos • Loyalty Programs Data Base Direct Mail

Branches also represent outside advertising to increase visits such as:

Mass Mailing Coupons • TV Radio • Groupon • Magazines Billboards

This NEW DISCOVERY is verified by Our Revolutionary Net Pro Tracking System. Results also show it takes significantly different advertising / marketing methods, offers & incentives to BEST build and re-build your TREE TRUNKS …than it does the BRANCHES!

MISLEADING SALES: Most large chains and independents try to make up for lost “Tree Trunk” Sales by increasing “branches” marketing. If sales look good versus previous year it is presumed all is well, but eventually if sales from the Lost Tree Trunks are not replaced also, sales eventually will start to plummet, leaving the operator wondering what happened. Then out of desperation, some increase “branch marketing” even more in an uncontrolled discounting way that starts eroding margins.

Strategically Target Market Tree Trunks separately from Branches in a highly controlled discounting way!

• - Obtain NCOA Names & Addresses of ALL your “BEST” New & Renewed “Tree Trunk” Prospects including New Movers around you – That are NOT in “your” data bases
• - Mail a Personalized Postcard Invitation to them during the most common time of the year “everyone eats out” – Birthdays are BEST!
• - Use just the “right offers & goodwill message” so that it “pays for itself” & enhances your image vs cheapening it – Birthday cards are BEST!
• - Stay away from Uncontrolled Discounting to Coupon and Groupon/type “one time visit price shoppers” – Build In-house Data bases for “Branches” Marketing instead!